Help For Safety is a mobile application that helps people know more about their cars and motivates people to help each other when they have car problems.
UX/UI designer
User research
Design strategy
Problem framing
Concept development
Figma/Photoshop
09.2020-12.2020
Help4Safety is a concept project aims to create an online drivers community that encourages people to help others when they have small car issues in a reward way. The team was small, and we worked in an agile manner by continually updating our concepts from user feedback.
Since my friend Amanda,
who messaged me her bad day started with her car...
After listening to Amanda’s bad experience, we began to look for problems that whether users are familiar to our own car or not, and whether they require help from others when there is a minor car problem which does not necessarily to go to the auto repair store.
Are these problems unique to Amanda or these are most of the drivers' common phenomenon?
So I gathered two designer friends to look up literature reviews from diverse research platforms and determine whether the problem existed in a particular number of user groups...
We found out that many people have the same problem as Amanda.
Upon sharing the results of my desktop research with other designers, we strongly empathize with these user voices from all around the world that:
"Acquiring safety check before driving is the priority, in order to reduce the risk of dangerous driving effectively."
Many car users may have a problem when the warning light or indicator lights are on, but they do not know what it means. They might search online, but usually they won't get the right answer in a short time.
Although not all warning lights indicate that catastrophic consequences are imminent, any warning indicator that lights up should not be ignored.
People need the reminders of the estimated time of the next inspection and license renewal.
The challenge was to turn a conceptualized product into a useful tool for users, to have a smooth user Experience flow, and to consider how to improve user engagement in the future steps. It has:
Opportunity
We began analyzing the MVP to determine at which touchpoints we should give users the options they can do during the flow.
%20(Copy).png)
All the user will benefit from 3 feature below.
We conducted a user test after distributing the hi-fi prototype.
4 out of 5 testing users prefer this project. Considering the suggestion and confusion that the users said, we made modifications:
Because this was a self-initiated and academic project, we followed the design theory learned from the course to complete the goals step by step. I enjoyed working in the fast-paced and collaborated environment and seeing how our service might impact people’s lives and match the users' needs.
We were unable to receive commercial and executive strategy on this project from the real marketing and development team. According to the review we received from is focused on the user privacy issues, people are worried about how the platform measure the helpers' morals and professional standards, which let me realize at the initial stage, we have to consider more than design, but also the business value and how to measure succes.
From the design prospective, as each designer sticks to the specific section on her own position, we decided to A/B test controversial versions and provide data-driven results with user experience as the strongest evidence. I realize that valid arguments are invaluable, allowing us to rethink user journeys and visual senses to make our designs as user-friendly as possible.